| Im going to tell you a little story about why I started building a personal brand. As you can see from the picture, I was a co-owner at Gateway Osteopathy and Pilates in Eltham. I opened this clinic in 2011 with my business partner and husband (at the time). Fast forward to 2019, and my marriage had broken down however the decision was made to still work in the clinic together until we figured everything out. I knew this wasn’t sustainable in the long term, and I started looking at ways to grow my personal brand whilst I was still working there. I also had an inkling that he would request full ownership of the business in our settlement, as our kids were still young and I was only working part time while raising them. So I started an Instagram page. My plan was to grow my personal brand so that if things turned sour between us I would have a following that I could take to another clinic. Honestly he wasn’t pleased that I had done this, and he would demoralise it at every point that he could. SO many times I thought about closing it down to avoid confrontation. I went through the list of the Gateway followers (on their IG page) and I followed all of my patients. Most of them followed me back! I also followed a whole lot of friends that I had from my personal page, as well as local businesses. Slowly my following grew, and so I started posting content. I saw a quote the other day that said “nothing makes you cringe more than your Facebook posts from 10 years ago”. And yes this is definitely true for my Instagram page! But Im ok with that, as it was a great learning curve. I was putting content out there ad hoc, and working out what was valuable to my audience through trial and error. I had absolutely no structure and I knew noting about content pillars or #hastags. So after starting my page fresh, and during 2020 and 2021 (because we all know what happened in those years) I immersed myself in social media marketing and how to tailor those strategies specifically to my area of expertise. And now Ive put all of this knowledge into my new course – BUILDING YOUR BRAND |
 Ive designed this course for the allied health professional who wants to grow their personal brand on socials, aka YOU! In my intensive course, I outline not only how to SHOW UP on social media, but more importantly how to STAND OUT and build a personal brand that aligns with your specific values. I just wish when I started my journey, that there was a course exactly like this one. I have tailored the social media marketing that I learnt over the years including the multiple courses that I have done, specifically to OSTEOPATHY and allied health. You can do this course at your own pace!. You wont ever lose access to the course. AND – as an added bonus just for my subscribers – when you purchase this intensive course you will also get my 12 month content calendar absolutely FREE!** (This offer is only valid until the 3rd of December). |