I want to tell you about the one thing that I think holds most people back from posting on social media – overwhelm.
We scroll the content in our feeds and see some great ideas, and nearly everyone but yourself seems to be doing all the right things on social media.
We try to think of ideas for our page, and just like trying to write the title for our essay in high school English class, no ideas come to mind. I get it, it’s hard. Here are some of my suggestions on how to make social media in your allied health business EASY.
First, you need to seperate decisions and tasks. Make the decisions for the content first, and then the tasks (eg content/photos/videos etc) on a seperate day. You will need to set some time aside for this – 1 hour of content planning and 1-2 hours of content creation. Plan one week in advance, and when you get quicker plan your month.
Create a notes folder in your phone specifically for content ideas – they might come to you when you are treating, on a walk, or when lying in bed at night. You wont remember it hours or days later – trust me on this one.
Create hero content and then re-purpose it over different media – for example a video that you create can also be turned into a post with a static picture. Which can also become a carousel with your message over 5 identical pictures. If you feel comfortable talking to the camera, you can explain your message using your voice. Your content should be re-purposed in all ways possible. You might feel repetitive, but each time you are targeting different audience members – there are ones that like video and ones that like to read. Dont worry about being repetitive! In the marketing business – it works!
Find your ideal audience (this can be very general), and speak to them. Tell them about a product that you sell that can help them. Tell them about your services. Talk to them like you would talk to your patients in the treatment room. Content and ideas get so much easier when you know who you are talking to!
Mute other accounts that are distracting you. Or stop scrolling.
Plan your content pillars, and stick to them. If you thought this was just a buzz word that marketing people use, you are correct – however separating your ideas into these pillars will make your life so much easier.
Invest in a small course. You don’t need to outsource your socials. You don’t need to get a coach. You can learn everything you want from people who are here to teach you. I invested in courses, and honestly when you pay someone for something, you sit down and learn it. It’s so much easier to pay someone, get the exact thing you need, so that you can move on and implement your new learning. When you get something for free, you are less likely to spend the time that is needed to go through the content.
My course, Building Your Brand, teaches you all of this, plus it’s tailored to our industry. There are so many marketing courses out there, but hardly any that are specifically for Osteopaths and allied health practitioners. The Building Your Brand course is an investment (and only $97!) that you will use time and time again.
I cant wait to see what you produce on the socials!