Blog

Why building a personal brand is so important in our industry today

Im going to tell you a little story about why I started building a personal brand. As you can see from the picture, I was a co-owner at Gateway Osteopathy and Pilates in Eltham. I opened this clinic in 2011 with my business partner and husband (at the time). Fast forward to 2019, and my marriage had broken down however the decision was made to still work in the clinic together until we figured everything out. I knew this wasn’t sustainable in the long term, and I started looking at ways to grow my personal brand whilst I was still working there. I

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Dana Robbins 03/03/2024 4:23 PM

should you build a clinic brand or a personal brand?

I shared a reel on this last week on my Instagram page and it got A LOT of attention, so I wanted to expand a little on my thoughts here for you all. It’s very common to be torn between building your personal brand page and your clinic page. Sometimes your personal branding page is where you first start showing up on social media, which is a great idea to start growing your following. You might even never have a clinic page! One point to remember is that your clinic page will serve ONE main purpose – it will show

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Dana Robbins 03/03/2024 4:15 PM

the one thing that holds you back from posting on social media

I want to tell you about the one thing that I think holds most people back from posting on social media – overwhelm. We scroll the content in our feeds and see some great ideas, and nearly everyone but yourself seems to be doing all the right things on social media. We try to think of ideas for our page, and just like trying to write the title for our essay in high school English class, no ideas come to mind. I get it, it’s hard. Here are some of my suggestions on how to make social media in your allied

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Dana Robbins 03/03/2024 4:06 PM

HAVE YOU STRUGGLED WITH IMPOSTER SYNDROME?

Something that comes up a lot in my mentoring sessions is the struggle with imposter syndrome, which in short is that feeling you get when you are working a patient, and self doubt starts to creep in. The patient may mention their previous Osteo and you think to yourself “Im not as good as them”. Or the patient gets up off the table and says “Im still sore” and you immediately think that you haven’t done a good job. I want you to know that I also had these feelings when I was first working as a new graduate, and I

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Dana Robbins 03/03/2024 4:01 PM

how i priced my coaching program

I LOVE coaching, I love teaching and mentoring new graduates. It’s one of my new passions. When I first became an Osteopath, this is how it felt. Don’t get me wrong – I still love Osteo! Osteo challenges me in different ways than coaching does. I once read a line that said “a coach is not only a coach, but also a teacher AND a learner”. I learn so much from my clients and they all inspire me each and every friggen day! My clients work with me, and I watch them go on and become super successful in their

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Dana Robbins 30/10/2023 4:56 PM

A picture of Dana taking a case history on a patient

How to nail the interview

Congrats! You managed to score an interview at your dream job, OR, you just managed to score an interview! Well done on taking this next step in your career. You might be reading this as you are preparing for your FIRST EVER job in allied health – thats such an amazing achievement. Or maybe you are looking for a new job and are hoping to hone in on your interview skills. Either way, you are in the right place! Im going to talk you through what type of things you need to do to prepare for the interview and all

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Dana Robbins 05/09/2023 7:23 AM

My 8 week course – the pathway to new graduate success

My signature course is one that I have been working on for a while; it’s evolved to become a course that I am so proud to present! I run this course twice yearly, in February and also in July. The next round starts on Monday the 31st of July – I hope that you will join me! For now let me tell you a little about why I saw the need for this course and how Ive been able to help graduates so far. I get to meet a lot of graduates through my job as a part time clinical

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Dana Robbins 10/07/2023 11:06 AM

how do i find the clinic thats right for me?

If you are reading this then you are probably at that stage of starting to look for jobs! Congrats! Whilst the stress of finding work and the right clinic is real, sometimes its important to look back on how far you have come with your Osteopathic journey, and my first advice would be to give yourself a MASSIVE pat on the back. Typically clinics advertise all year round, but the ones who are a little more up to date with how the university’s work, tend to advertise mid year (VU grads) or towards the end of the year (RMIT grads)

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Dana Robbins 08/05/2023 8:50 AM

My number one tip for new graduates

Congrats you finished your course! 5 long years (or 4.5 if you are at VU) of studying to become an Osteopath, and its finally all paying off. You can see the light at the end of the tunnel. You have learnt the ins and outs of what Osteopaths actually do, and you are a shocked to learn that it isn’t always hands on! My question to you is, is it enough? Do you feel like you are ready for private practice? Don’t you wish you could keep learning, except this time you want to learn WHILST you are working? Since

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Dana Robbins 11/01/2023 7:22 PM