October 30, 2023

I LOVE coaching, I love teaching and mentoring new graduates. It’s one of my new passions. When I first became an Osteopath, this is how it felt. Don’t get me wrong – I still love Osteo! Osteo challenges me in different ways than coaching does. I once read a line that said “a coach is not only a coach, but also a teacher AND a learner”. I learn so much from my clients and they all inspire me each and every friggen day! My clients work with me, and I watch them go on and become super successful in their graduate year. I see them putting our principles into practice on their social pages as well as by their DMs and comments. I would coach for free if I could! Part of me is so humbled to be able to play such a significant part of my clients first few years in practice.

When I started in this industry I was really confused about what to charge. My first offer was way too low. It wasn’t until I started working with this client that I saw the value I was putting in, and then when we finished together I increased my prices. But you’ve got to make mistakes in order to learn, pivot and grow! I also had to look at the thought processes that would go through my ideal clients head. As an Osteo, my guess is the thought process would go like this – Dana charges $600 per month for a weekly 45-60 min chat plus additional email support. That’s $125 per week. I would take home $125 per week for 2.5 patients. Sounds reasonable?

As a practicing Osteopath, its much easier to base your prices on what others are charging in the market. The clinic around the corner from me charges $95 per consult, so my prices are going to be pretty similar to that. Plus Osteopathy Australia have some guidelines on what Osteopaths should charge. However, the coaching industry (specifically in the allied health grad and young business owner world) isn’t regulated, and therefore coaches can charge whatever the damn they want.

As another thought, I am working with graduates who really weren’t making much money yet. And I wanted to be able to help them! So I priced accordingly to what I thought they could afford (On a side note, one concept that I put a lot of work into my grads is their struggle to charge their worth, and how this ends up impacting their patients overall management plan. For example, they know the patient cant afford treatment or has a lot of bills at the moment, so they might fumble a little when it comes to recommending a treatment plan, which then has an overall effect on the patient getting better).

When I first priced my plan, I charged $600 per month for weekly sessions and then $350 per month for fortnightly. So it ends up being better value by going with the weekly plan, which then encouraged my clients to go weekly. However this didn’t sit well with me! I wanted my clients to make a decision on what situation better fitted their finances as well as the support level they required. In a way, I felt like I was betraying them. I think I initially did this because “thats what everyone else was doing”. I see now that I can have complete control over what I charge and what values and morals I uphold. I changed the fortnightly session price to $300 per month, so exactly half of the weekly sessions. Half the sessions so half the cost.

If you are on the fence about working with me as your coach, I would encourage you to book a discovery call. Im not pushy, Ill give you options and I can show you the ways I can best support you. If you book a call with me, you wont be bombarded with sales emails every other week. That’s just not my style. Cant wait to chat more online! Dana xx